The brand campaign supporting Canon’s EOS Photochains competition was awarded the prestigious Lions Grand Prix for Media last week in Cannes.
This honour follows Canon’s Lions awards received on Monday: Gold, Silver and two Bronze awards in the Direct category; Silver award for the Promo and Activations category; and Silver award in the PR category.
The Cannes Lions jury praised the Canon EOS Photochains campaign for its clever use of paid media to lead people to an engaging online experience that tapped into the power of social media. The campaign was also commended for integrating social networking, technology, advertising and connecting people with people.
Well, we’re glad that they liked it but we’re even happier that you like it. Thanks for all your support